Sumit Sahay, Director, Selling Partner Services at Amazon India This capability is especially beneficial for brands who are continuously driving product innovation are looking for scalable ways to reach a relevant customer base in a digital, contactless manner. With the launch of the product sampling program, brands can reach out to a targeted set of Prime customers on Amazon.in via sample packs to help them experience their products, receive customer feedback to improve the product before a full-scale launch, and create opportunities for repeat purchase. Products such as Sirona Period Pain Reliver, FURR Disposable Body Hair Removal Shaving Razor, and Chaayos Strong Golden Assam Tea have become bestsellers on Amazon.in after campaigns run by the brands as part of the pilot program. During the pilot, over 35 brands across categories like Grocery, Beauty, Health, and Personal Care were part of the program and benefited from targeting the right customers, drive trials, and receive meaningful customer feedback. Brands will now be able to create specific campaigns for sampling and product discovery, and target customers better, receive high quality feedback, and detailed reports that aid product development.įollowing a pilot run for 6 months, the product sampling program has been launched for all brands on Amazon. The initiative will help brands introduce their products to Prime customers and increase awareness for existing and new products. With Prime Day 2022 around the corner, Amazon India has launched its product sampling program.
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